Project: Dog Rug Flip Cards

Client: WeatherBeeta Pty Ltd (UK)

A collection of flip cards to be used as point of sale collateral at the Weatherbeeta UK Expo. These hole-punched cards enable customers to flick through and read about the range of dog rugs available in the UK market.

The front of the card displays the dog rug, with feature and benefit bullet points and icons to highlight the qualities unique to that rug. The back of each card displays the feature icons for each rug in the entire range and a small diagram showing the customer how to measure their dog so they can choose the correct size rug.