Project: Spring Catalogue Layout

Client: Horsatack Saddlery UK

A spring-themed retail brochure layout for the Horsatack Saddlery stores in the UK.

The look and feel was to be free-form and loose, with emphasis on product photography and text kept to a minimum. This visual theme was carried through to the In-store signage.

Having chosen an appropriate colour scheme, I created a backdrop using stock photography applied through Photoshop filters. Floral vector illustrations were added as a visual motif though out the brochure. These were hand drawn by myself and converted to full colour digital vector art. Once the layout was approved, I also designed both the cover and several inner spreads of the finished brochure.