Project: Retail Swing Tag

Client: Dublin Footwear

A swing tag for the “Dare to be Dublin” retail campaign, a series of boots by the Dublin Footwear brand aimed at providing ultimate support for the foot.

Swing tags for 3 boot types: the Core, Pro and PTG were designed according to their respective colour coded branding. A detailed explosion diagram of the boot is the centrepiece of the front of the tag. Pointers outline the name of each layer, it’s material composition and benefit to both the boot’s comfort and durability. Corresponding feature and benefit text on the back of the swing lists each layer in more detail.

These detailed vector illustrations were based on photography of material samples and great care was taken to match colour, texture and general appearance.