Project: Sann Utveckling Logo

Client: Maria Bouvin

Sann Utveckling means “True Development” in Swedish, and is the business name chosen by Maria Bouvin, a consultant, life coach and mindfulness instructor from Gothenburg.

Maria’s brief for a logo centred around the simple graphic of a heart shape with sun rays beaming outwards. This is intended to symbolise the tapping in of one’s inner potential and following your heart when pursuing life goals.

After brainstorming several ideas which I spoke about at length with Maria, we settled upon the concept of sun beams radiating from a heart shape with a light, pastel green colour scheme. I drew the heart shape by hand to give a looseness and vitality, which I then converted to vector art.